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Velveeta Cheese

Nutritional Information

1 oz, velveeta cheese

  • Calories 80
  • Calories from Fat 54
  • Amount%DV
  • Total Fat 6g9%
  • Saturated Fat 3.5g18%
  • Monounsaturated Fat 0g
  • Polyunsaturated Fat 0g
  • Cholestreol 20mg7%
  • Sodium 420mg18%
  • Potassium 0mg0%
  • Total Carbohydrate 3g1%
  • Dietary Fiber 0g0%
  • Sugars 2g
  • Protein 5g10%
  • Calcium 20mg2%
  • Iron 0mg0%
  • Vitamin A 6%
  • Vitamin C 0%

Velveeta Cheese on Wikipedia:

Velveeta Cheese Country of origin United States Region, town Monroe, NY Source of milk Cow Pasteurised Yes Texture soft, creamy Aging time n/a

Velveeta is the brand name of a processed cheese product first made in 1918 by Swiss immigrant Emil Frey of the Monroe Cheese Company in Monroe, New York. In 1923, The Velveeta Cheese Company was incorporated as a separate company, and was sold to Kraft Foods in 1927. The product was advertised for its nutrition.[1] Velveeta is classified by the United States Food and Drug Administration as pasteurized process cheese product (see processed cheese).

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Marketing and advertising

Velveeta is currently sold in the United States, Canada, Hong Kong, Philippines, South Korea, and Germany (as ``Velveta``). A similar product is sold in Australia as ``Kraft Cheddar Cheese``. At one time it was also sold in the United Kingdom.

For a time during the 1980s, Velveeta used the advertising jingle, ``Colby, Swiss and Cheddar, blended all together`` in its U.S. television commercials [2] to explain its unique taste.

Classification

In 2002, the FDA warned Kraft that Velveeta was being sold with packaging that described it as a ``pasteurized processed cheese food,`` which the FDA claimed was false (``cheese food`` must contain at least 51% cheese). Velveeta is now sold as a ``cheese product,`` using a term for items that contain less than 51% cheese.[3]

Velveeta must be refrigerated after opening.

See also

Food industry Monroe, New York

References

^ Wyman, Carolyn Better than Homemade:Amazing Food that Changed the Way We Eat Quirk Books 2004 ^ ``Velveeta and Stove Top Plugs December 1984``. http://www.youtube.com/watch?v=ZO6bPFZEeZw. Retrieved 2009-02-02.  ^ ``What Is 'Real Kraft Cheese'?``, Chicago Business, February 5, 2007. Accessed 3 February 2008.

External links

Kraft's Velveeta page Kraft Cheddar (Australia). Photo News article on cheese heritage of Monroe, NY - Velveeta's birthplace v â€¢ d â€¢ e Kraft Foods brands Condiments

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