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Velveeta Cheese

Nutritional Information

1 oz, velveeta cheese

  • Calories 80
  • Calories from Fat 54
  • Amount%DV
  • Total Fat 6g9%
  • Saturated Fat 3.5g18%
  • Monounsaturated Fat 0g
  • Polyunsaturated Fat 0g
  • Cholestreol 20mg7%
  • Sodium 420mg18%
  • Potassium 0mg0%
  • Total Carbohydrate 3g1%
  • Dietary Fiber 0g0%
  • Sugars 2g
  • Protein 5g10%
  • Calcium 20mg2%
  • Iron 0mg0%
  • Vitamin A 6%
  • Vitamin C 0%

Velveeta Cheese on Wikipedia:

Velveeta Cheese Country of origin United States Region, town Monroe, NY Source of milk Cow Pasteurised Yes Texture soft, creamy Aging time n/a

Velveeta is the brand name of a processed cheese product first made in 1918 by Swiss immigrant Emil Frey of the Monroe Cheese Company in Monroe, New York. In 1923, The Velveeta Cheese Company was incorporated as a separate company, and was sold to Kraft Foods in 1927. The product was advertised for its nutrition.[1] Velveeta is classified by the United States Food and Drug Administration as pasteurized process cheese product (see processed cheese).


Marketing and advertising

Velveeta is currently sold in the United States, Canada, Hong Kong, Philippines, South Korea, and Germany (as ``Velveta``). A similar product is sold in Australia as ``Kraft Cheddar Cheese``. At one time it was also sold in the United Kingdom.

For a time during the 1980s, Velveeta used the advertising jingle, ``Colby, Swiss and Cheddar, blended all together`` in its U.S. television commercials [2] to explain its unique taste.


In 2002, the FDA warned Kraft that Velveeta was being sold with packaging that described it as a ``pasteurized processed cheese food,`` which the FDA claimed was false (``cheese food`` must contain at least 51% cheese). Velveeta is now sold as a ``cheese product,`` using a term for items that contain less than 51% cheese.[3]

Velveeta must be refrigerated after opening.

See also

Food industry Monroe, New York


^ Wyman, Carolyn Better than Homemade:Amazing Food that Changed the Way We Eat Quirk Books 2004 ^ ``Velveeta and Stove Top Plugs December 1984``. Retrieved 2009-02-02.  ^ ``What Is 'Real Kraft Cheese'?``, Chicago Business, February 5, 2007. Accessed 3 February 2008.

External links

Kraft's Velveeta page Kraft Cheddar (Australia). Photo News article on cheese heritage of Monroe, NY - Velveeta's birthplace v â€¢ d â€¢ e Kraft Foods brands Condiments

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